KRISTIA, K.; FRIDAYANI, J. A. Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?. PHINISI, [S. l.], v. 2, n. 4, p. 113–131, 2025. DOI: 10.64282/phi.v2i4.100. Disponível em: http://journal.irsc.co.id/index.php/Phinisi/article/view/100. Acesso em: 25 may. 2026.