Vol.2, No.2 (2025): May 2025

Articles

• Enhancing Metro’s creative economy: insights from focus group discussions using the business model canvas

  Yan Aditiya Pratama, PG. Wisnu Wijaya, Ambar Aditya Putra

  1-7

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• The influence of product quality and price on customers' decision to switch from IndiHome

  Yudhistira Ardana

  8-21

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• The influence of marketing mix on repurchase intention for eco-friendly products among university students in Indonesia

  Antonius Satria Hadi

  22-32

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• An empirical study in the influencing factor on the Iranian online shopping behavior: a theory of planned behavior approach

  Temouri Sara

  33-38

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• Trends and research frontiers in organizational commitment and job performance

  Stefanus Rumangkit

  39-50

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