Vol.2, No.4 (2025): December 2025

Articles

• Beyond scarcity marketing: what really drives young consumers to buy from a viral local culinary brand?

  Kristia Kristia, Januari Ayu Fridayani

  113-131

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• Servant leadership and thriving at work: perceived insider status and caring climate effects

  Marsianus Mahendra Pratama , Martinus Parnawa Putranta

  132-142

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• Unravelling the key factors of e-government systems effectiveness: a user behavior perspective

  Bitaria Citra Dewi, Ilham Sentosa, Eiad Yafi, Surano Muhasyah

  143-156

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• The effect of profitability, investment decisions, and sales growth on stock prices: a study on food and beverage companies

  Winda Avriliana, Agus Prasetyanta, Erfan Herwinanto, Ade Kristianus Kaloeti

  157-170

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• The success of Cafe Biji Kopi: digital marketing, café atmosphere, and Gen-Z lifestyle

  Dewi Nurmasari Pane, Ilham Sentosa, Farah Hida Sharin

  171-181

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